Ted Baker Has Landed at 60 Grant Avenue off Union Square - Enigmatic British Retailer Struts his Stuff in San Francisco - Opening June 2004

This Summer Ted Baker is opening the doors at his new 4,000-square-foot San Francisco storefront. Ted will be situated at 60 Grant Avenue at Geary, near San Francisco's Union Square.

San Francisco, CA July 19, 2004 -- This Summer Ted Baker is opening the doors at his new 4,000-square-foot San Francisco storefront.

Ted will be situated at 60 Grant Avenue at Geary, near San Francisco's Union Square. The Ted Baker brand combines eccentric British styling with innovative quirky designs and high quality as well as luxurious fabrics.

Ted's Brand Communication Director said of the San Francisco store opening, "San Francisco is an important market for us in which to have a presence. It's a beautiful city with an irreverent edge which is why we are thrilled to be situated in the heart of downtown."

Originally world-renowned for his men's shirts and menswear - but now famed for the brand's quirky concepts in all areas of menswear, women's wear and accessories, Ted will unveil his latest Spring/ Summer 2004 collections at the San Francisco location.

The store will be carrying Ted Baker Men's Mainline and Men's Jean, Women's mainline, the luxury 'Global' collection, the new 'Phantom' collection, the fully functional formal 'Endurance' collection as well as accessories, footwear, fragrances and sunglasses.

From Ted's first store in 1998 in Glasgow, the brand has established itself as 'No Ordinary Designer Label'. Originating as a reputable shirt specialist some sixteen years ago, Ted Baker has now grown into a leading designer brand focused on quality, attention to detail and the non-traditional marketing savvy based upon Ted's quirky sense of humor. The Ted Baker collections can be found in the best retail centers from Australia to London, to New York and now, San Francisco.

Media Contact: Adrienne Arieff, Arieff Communications, (415) 487 9311.

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